Häagen-Dazs Melt Together

13\10\2009

This month TBWA\LONDON launch the new Häagen-Dazs TV ad. Entitled ‘Ballet’, the new advert plays on the theme of closeness and follows a couple as they share a tender moment behind-the-scenes at a performance of Swan Lake. Directed by Philippe André, the advert features choreography and dancers from the Ukrainian National Ballet and the track ‘Open Up Your Door’ from the new album by Richard Hawley.

Twix Tea Lady

07\10\2009

In September 2009, we met the ‘Twix Tea Lady’ for the first time. Her heroic mission is to share a cuppa with the nation by giving away a free tea with every Twix sold. Across a range of media, from digital to press, TV and experiential, you’ll see her pounding the streets of the nation so we can all enjoy one of life’s simple pleasures: tea with a Twix (and a Whitesnake backing track!).

PlayStation 3

11\09\2009

The Game is just the start! Recently we created a major campaign for PlayStation to get across the full experience of the console, encompassing hardware, software and online. With all work across outdoor, TV spots and print using the end tagline ‘The game is just the start’, the campaign set out SCEE’s definition of interactive entertainment, highlighting the breadth of content, social and hardcore gaming that PlayStation 3 offers; demonstrating the sheer scale of richer, exciting and truly open ended experience.
Each commercial takes the viewer on a journey, whether to a vivid new world of visual entertainment or to a place where social gaming unfolds like never before.

Oliver’s Travels

11\09\2009

TBWA\LONDON publish Oliver’s Travels for Pedigree Last week we launched a micro site and a children’s picture book. Written by award-winning children’s author Liz Pichon, the aim of the book is to entertain children and articulate the fact that small individual actions can make a big difference. That’s why we’ve chosen to do something different and divert from the traditional marketing route as a way to communicate these values better to children. All profits will go to The Pedigree Adoption Drive, which aims to help homeless dogs, find loving homes.

Do the Skittle Skuffle

12\08\2009

In August 2009, Skittles launched a new online experience: Skittle Skuffle. Skittle Skuffle is an animated webgame that lets you create avatars and challenge them against friends, family, work colleagues, people in your social network.

You can use your social networks such as Facebook and Twitter to gather fans who will add points to your Skittler and help you to win.

Best of all, the overall winner will get to see their final victory broadcast onto the enormous billboard at Piccadilly Circus.

http://www.goskittleyourself.com

TBWA scoops silver at Cannes for adidas

29\06\2009

This week we celebrate scooping Silver in the Film category at Cannes for our adidas ‘safety’ campaign.

adidas created a range of safety gear for Japanese workers in the 80s. We created an original protagonist who would clearly need adidas SAFETY gear. It all makes sense when you think about the idea of a break up service. Clearly a dangerous job, definitely Japanese and highly original.

TBWA in Orpington Shocker

15\06\2009

Imagine our surprise to see TBWA\LONDON’s notepad pop up unannounced, clutched by an upset 80 year old, in Mary Queen of Charity Shops on the BBC the other night.

Pedigree Scoops Gold

09\06\2009

At a glittering and star studded Park Lane Hilton last night Pedigree and Mars won a gold award in the Cause Related marketing category of the Marketing Society Golden Jubilee Awards, for its Dog Adoption campaign.

This is a really great accolade for a great piece of work.

Hold the FA Cup in your own lounge

28\05\2009

This season E.ON embarked on a mission to bring families and football together through the magic of The FA Cup. We built a website to house the campaign so families could go and enjoy a host of interactive family games and prizes offered by E.ON. The campaign ended with the creation of The Virtual FA Cup, giving families the chance to hold a life-like hologram of the famous trophy, superimpose themselves into Wembley and then send their pictures and recordings to friends and family.

Lee Clow - Top 100 Most Creative People in Business

18\05\2009

We’re delighted that Lee Clow has been named number 32 in Fast Company magazine’s June edition - the 100 Most Creative People in Business. The list is pretty astonishing.

Rounding out the top 10 are Shai Agassi, CEO, Better Place; Reed Hastings, CEO, Netflix; Rich Ross, President, Disney Channels Worldwide; Tero Ojanpero, EVP, Nokia; Sandy Bodecker, VP of Global Design, Nike; Michele Ganeless, President, Comedy Central; Jon Rubenstein, Executive Chairman, Palm; and James Schamus, CEO, Focus Features. For the rest of the list and rich multimedia profiles of the 100 Most Creative People in Business, go to

www.fastcompany.com beginning Monday, May 18. The June issue of Fast Company is on newsstands now.

We welcome Mark Hunter as our new ECD

29\04\2009

We are excited to announce that we have appointed Mark Hunter as our new Executive Creative Director. Mark, formerly of EuroRSCG, is a kindred spirit who embraces both our commitment to creating disruptive and culturally relevant work, and our belief in Media Arts.

He is best known for his work as Creative Director on the Nike business at Wieden + Kennedy Amsterdam, where along with overseeing the launch of Nike Dance – which became the company’s fastest growing category - and the re-launch of the iconic Nike Air, Mark led the development of the acclaimed ‘Joga Bonito’ World Cup ‘06 work, Nike’s first truly global interactive campaign and the template for all future initiatives.

CEO Rob Brown Launches new book on PR and the Social Web

15\04\2009

With the barrage of opportunities to talk to people afforded by the growth of the social web, TBWA\ Staniforth PR CEO Rob Brown has published the ultimate guide to harnessing these media arts tools to our clients’ advantage.

Tap Project Radio - Unicef

23\03\2009

Sunday 22nd March was World Water Day and, created by our sister agency TBWA\Chiat\Day LA, all this week UNICEF’s Tap Project Radio will be running in different cities across the US to raise awareness and donations towards providing clean drinking water for children around the world.

TBWA Worldhealth Launches

17\03\2009

This week we announced the launch of TBWA\ Worldhealth, a healthcare agency created from the merger of Paling Walter healthcare specialists into the TBWA\ UK Group. This formalises a close working partnership which we’ve had with Paling Walters for several years, and we’re excited about this unique offering we can give our clients, where consumer and medical specialists can work closely together.

GT Academy is Contagious

03\03\2009

There’s so much in the GT Academy strategic alliance between Nissan and Playstation that where to start is the hard part. That’s certainly how Contagious felt when they covered our Nissan and PlayStation campaign in this month’s issue.

Disrupting the Downturn

03\03\2009

So what do you do if you’re in charge of growing a brand right in the middle of a recession? Put your budgets and your ambitions on hold? Or undertake a growth-hunting programme with TBWA to make sure you’re one of the brands who not only weathers the recession but comes out smiling the other side?

TBWA – one of the World’s Top 50 Most Innovative Companies

16\02\2009

Not satisfied with being announced AdAge and Adweek Global Agency of the Year, we are proud and delighted to be named this week as one of Fast Company magazine’s 50 most innovative companies in the world.

Little Black Book

15\02\2009

We were proud partners this month of Marketing Magazine’s Little Black Book - the first ever ultimate guide to the UK’s top marketers.

TBWA - Agency of the Year. Times Two.

01\02\2009

To win one ‘Global Agency of the Year 2008’ accolade was good. To win a second is worth a little celebratory drink. This month TBWA was named both Adweek AND AdAge global agency of the year.

GT Academy

21\01\2009

You turned virtual reality, into reality?

Thanks to a partnership with two brave clients, Nissan and PlayStation, GT Academy was born. An international driving competition that captures the spirit of both brands and united the world of video games and motorsport through ultra-realistic competition.

With over 25,000 entrants across 12 European