TBWA\LONDON has been appointed to GlaxoSmithKline Consumer Healthcare, UK digital roster. The partnership will see TBWA\ specifically working on one of the healthcare company’s major consumer brands – NiQuitin. The appointment comes in preparation for NiQuitin’s integrated consumer campaign in September, which will see the brand launch its new strategic positioning.
Nissan, the UK’s biggest car manufacturer, is set to turn the spotlight on the limitations of its German sportscar rivals in the Company’s latest communications campaign.
Soon, your mobile phone will be able to interact with anything, and objects will become like media, and as more people interact with objects they become “social”.
Over the last month the TBWA\LONDON Group Intelligence team has been busy conducting multiple trend briefings both in-house and for clients. Our summer season of Binge Thinking client sessions kicked off at Comic Relief, followed by another session at Beiersdorf in Birmingham. We received great feedback and a bunch of greatly inspired client teams. We also staged a Future Laboratory trend briefing for the agency last month, which was a great success.
The second in a series of new John Smith’s TV ads breaks today with actor, writer and comedian Peter Kay resuming his role as John Smith, the UK’s archetypal No Nonsense man.
Our philosophy of pursuing the idea and not just the ad has been brought to life by TBWA\Hunt Lascaris in South Africa. Following a string of International awards for their ‘Trillion Dollar Flyer’, the agency has now been given the ultimate accolade - a D&AD Black Pencil.
Peter Kay has returned in the first of a series of ads, created by TBWA\LONDON for John Smith’s. He was the star of the hugely-successful ‘No Nonsense Man’ TV ad campaign from 2002 to 2005, and is back to bring a smile to the face of Britain.