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Talk\Feed

TBWALondon lands place on GSK digital roster

17\08\2010

TBWA\LONDON has been appointed to GlaxoSmithKline Consumer Healthcare, UK digital roster. The partnership will see TBWA\ specifically working on one of the healthcare company’s major consumer brands – NiQuitin. The appointment comes in preparation for NiQuitin’s integrated consumer campaign in September, which will see the brand launch its new strategic positioning. Read More…

How to beat the Germans, by Nissan

21\07\2010

Nissan, the UK’s biggest car manufacturer, is set to turn the spotlight on the limitations of its German sportscar rivals in the Company’s latest communications campaign. Read More…

Creative Technology: Stickybits

14\07\2010

Soon, your mobile phone will be able to interact with anything, and objects will become like media, and as more people interact with objects they become “social”. Read More…

The Intelligence Feed

13\07\2010

Over the last month the TBWA\LONDON Group Intelligence team has been busy conducting multiple trend briefings both in-house and for clients.

Our summer season of Binge Thinking client sessions kicked off at Comic Relief, followed by another session at Beiersdorf in Birmingham. We received great feedback and a bunch of greatly inspired client teams. We also staged a Future Laboratory trend briefing for the agency last month, which was a great success. Read More…

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Case\Notes

Muller ‘Lid Lickers’

Muller ‘Lid Lickers’

‘Lead A Müller Life’ was a marketing and communications idea that sought to establish an emotional role for Muller in people’s lives through the goodness of yogurt, and was expressed in a way that gave the Müller brand the scale, personality, and attitude of a snacking brand. In the three years since launch however, the world had moved on. Increasing marketing savvy and consumer cynicism meant that we needed to find a new device to introduce our range of products and messagesRead more…

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