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Talk\Feed
Häagen-Dazs Melt Together
13\10\2009
This month TBWA\LONDON launch the new Häagen-Dazs TV ad. Entitled ‘Ballet’, the new advert plays on the theme of closeness and follows a couple as they share a tender moment behind-the-scenes at a performance of Swan Lake. Directed by Philippe André, the advert features choreography and dancers from the Ukrainian National Ballet and the track ‘Open Up Your Door’ from the new album by Richard Hawley. Read More…
Twix Tea Lady
07\10\2009
In September 2009, we met the ‘Twix Tea Lady’ for the first time. Her heroic mission is to share a cuppa with the nation by giving away a free tea with every Twix sold. Across a range of media, from digital to press, TV and experiential, you’ll see her pounding the streets of the nation so we can all enjoy one of life’s simple pleasures: tea with a Twix (and a Whitesnake backing track!). Read More…
PlayStation 3
11\09\2009
The Game is just the start!
Recently we created a major campaign for PlayStation to get across the full experience of the console, encompassing hardware, software and online.
With all work across outdoor, TV spots and print using the end tagline ‘The game is just the start’, the campaign set out SCEE’s definition of interactive entertainment, highlighting the breadth of content, social and hardcore gaming that PlayStation 3 offers; demonstrating the sheer scale of richer, exciting and truly open ended experience.
Each commercial takes the viewer on a journey, whether to a vivid new world of visual entertainment or to a place where social gaming unfolds like never before. Read More…
Oliver’s Travels
11\09\2009
TBWA\LONDON publish Oliver’s Travels for Pedigree Last week we launched a micro site and a children’s picture book. Written by award-winning children’s author Liz Pichon, the aim of the book is to entertain children and articulate the fact that small individual actions can make a big difference. That’s why we’ve chosen to do something different and divert from the traditional marketing route as a way to communicate these values better to children. All profits will go to The Pedigree Adoption Drive, which aims to help homeless dogs, find loving homes. Read More…
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Case\Notes
Sony PlayStation 3
PlayStation3 is a wonderful and very expensive piece of technology. A £425 entertainment supercomputer that shifts PlayStation out of the gaming market and into digital entertainment.
Unfortunately, the main competitor is half the price, and lots of big brands are converging on this market – and they’re spending big to win. Our challenge was to help successfully launch PS3 into the market. Read more…
See all of our Case Notes.
RECENT\TALK
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29\06\2009 - TBWA in Orpington Shocker
15\06\2009 - Pedigree Scoops Gold
09\06\2009 - You’re Hired
09\06\2009 - Hold the FA Cup in your own lounge
28\05\2009 - Lee Clow - Top 100 Most Creative People in Business
18\05\2009 - We welcome Mark Hunter as our new ECD
29\04\2009 - CEO Rob Brown Launches new book on PR and the Social Web
15\04\2009 - Tap Project Radio - Unicef
23\03\2009
RECENT\WORK
- Häagen-Dazs
October\2009 - Playstation Little Big Planet
February\2009 - Twix Pause
February\2009 - Müller Light Shredder
February\2009 - Sony Centres
February\2009 - GT Academy
January\2009 - Muller Milk Relay
July\2008 - Drink Like A Man
May\2008 - Galaxy partners with Sex and the City
May\2008 - E.ON Carbon Footyprint
May\2008 - Nissan Qashqai Car Games 2
April\2008 - E.ON See it and Save it
April\2008 - Muller Little Stars
April\2008 - Nissan Qashqai City Living
April\2008 - Nissan Qashqai Doodles
March\2008